Step 2: Do something impressive

To get people to pay you, they need to trust you can get results. 

Chase used an unbelievable cold outreach system to grow an email series to 500k email subs in just 10 months.

This unique method is proof that Chase can think big, execute, and get results. 

Nearly all successful creators have that one thing they point to as proof of their authority:

• Alex Hormozi built Gym Launch to $2.3m per month
• Gary Vee grew his father’s wine company from $4m to $60m

Your mission is to do something big. Think outside the box, and do something that will get people’s attention and respect. 

Step 3: Hustle to secure your first client

Securing your first clients will be tough.

When the ball starts rolling, momentum grows quickly. But first, you need to hustle.

Hustle 1: Chase messaged everyone he knew and asked if they needed email marketing services.

Hustle 2: Chase spotted an opportunity. In 2019, Mailchimp and Shopify broke up… something that would become a major headache for e-commerce businesses that rely on email marketing. 

Chase sent out mass emails warning brands of the upcoming changes and offered to provide a solution for free. 

It worked a charm. Chase quickly secured 5-10 paying clients. 

Your mission is to look for opportunities. What problems are your target customers facing? Use this opportunity to send a cold email. Save them (then sell them your services).

Step 4: Scale with content

You have your first few clients, and a team in place to fulfill the services. 

Now it’s time to scale. Chase did this by becoming a content king.  

Chase gave me an insight that completely changed the way I see growing a following on Twitter and LinkedIn. 

It’s all about “climbing the engagement ladder”.

This technique propelled Chase to 200k+ LinkedIn followers in just one year (as well as growing other pages to hundreds of thousands of followers).