Hello there
Another WGMI newsletter, another million-dollar idea. Here’s what we’ll be covering today:
- Make $2.5m with 0 employees (the Justin Welsh 8-Step Solo-Business System) 🤯
- Every successful entrepreneur has this one thing… 🚨
- Quickfire AI headlines and resources 🔥
🤯
Justin Welsh: The $2.5m Solo-Business System
Feel stuck at work? Counting down the hours until the weekend? Taking orders from a boss that doesn’t care about you?
It doesn’t have to be that way…
Justin Welsh has carefully crafted his life, refined his schedule and optimized his systems to make $2.5m per year on his own.
He’s a master of getting attention on LinkedIn and Twitter (I still refuse to call it X), and converting that attention into sales for his course and products.
To learn how he did it, I’ve read over 400 Tweets, 800 LinkedIn posts, 30 articles, 5 hours of interviews, and even bought both his courses.
I’ve distilled all of this into an 8-step framework that anyone can use to emulate Justin’s success.
Step 1: Find your niche
You’ll be spending a large chunk of your life helping the people in your niche, so choose them wisely.
If your perfect niche isn’t immediately obvious, you have two options:
- Identify what you’re good at: There’s probably something you’re especially good at. It could be writing, sales, project management, leadership, operations, training, strategy, branding… literally anything.
- Find something you’re obsessed with: When you watch a YouTube video, read a book, or listen to podcasts, what topics never fail to pique your curiosity? It could be digital marketing, e-commerce, investing, health… the list goes on.
Step 2: Deeply understand your audience’s problems
You’ve found your niche. Now, immerse yourself in this community.
Attend every event, webinar and meetup. Join every LinkedIn Group, Twitter Space and Facebook Group.
Your mission: Organize 30-40 calls with people in your niche. Ask them their biggest problems.
You’ll start to hear common problems again and again. It’s your job to solve them.
Your mission: Hypothesize the solutions to these common problems.
Step 3: Build a small audience
When you understand people’s most painful problems, and you have a solution to solve them, you need to generate awareness for yourself as a potential problem solver.
Your mission: Find the platform (e.g. LinkedIn, Twitter, YouTube) where most of your audience is. Start making content on that platform. Commit to 100 days of publishing.
Start capturing this audience by creating a lead magnet and growing your email list (here’s a tutorial on how to do that).
Step 4: Create a service business
If you can generate enough impressions on your content and start growing a nice following, you can build a small service business.
Your mission: Create a simple landing page showing off your experience and success stories. Set yourself up with Stripe to collect payments. Find people 2-3 years behind you in your expertise, and help them.
If you’re struggling to
Step 5: Productize your solution
As you serve clients and delve deeper into your niche, you’ll find common solutions.
Your mission: Write down the top 10 challenges you solved and how you solved them. Put these in a short video course or eBook that people can buy for a reasonable price.
You don’t need a fancy studio and camera. Just a webcam, a microphone, some presentation slides and simple screen-recording software. See the full article for links to the recommended tools.
Step 6: Create a content system
A one-person business is mostly about marketing. In Justin’s world, marketing = content.
That’s why you need processes and systems to consistently make as much high-quality content as you can.
Justin is a master of content systems. Here are 3 of Justin’s proven systems for (1) ideating, (2) making content and (3) driving traffic to your products.
- The ideation system: It’s easier to write content when you have lots of ideas. Justin uses a framework called the ‘Content Matrix’ to brainstorm hundreds of content ideas in one quick blast. Check out the full article to learn more about this system.
- The content creation system: Justin has a methodical process to turn one idea into 6-12 different pieces of content. This is the way he manages to stay so consistent writing daily tweets, daily LinkedIn posts, and weekly newsletters. Check out his entire process in the full article.
- The sales system: Justin has a system for converting engagement into sales. Write good content → Link to article → Link to product → Ask to buy → Deliver. I break it down in detail in the full article.
Step 7: Scale with testimonials and referrals
Justin Welsh uses testimonials and referrals to take his course sales to another stratosphere.
- Testimonials: He uses a tool that asks course users for reviews, and those reviews are automatically added to his website.
- Referrals: Justin offers an affiliate system for his courses. For example, if you shared your affiliate link with a friend and they bought Justin’s course, you’d get a 35% commission.
Step 8: Create a catalog of products
Justin Welsh has a catalog of courses and products. If your first product is selling well, it makes sense to create new products that are focused on solving different problems. Here’s Justin’s catalog:
- Content OS: Justin Welsh’s exact system for creating a high-quality newsletter and 6-12 pieces of high-performance social media content each week.
- LinkedIn OS: The exact system Justin used to go from zero to 470k+ followers and $4.8M+ in income without paid ads.
- Monthly templates: Every month, Justin sends out 5 proven fill-in-the-blank templates for Twitter & LinkedIn content. It costs $9/mo.
- The Creator MBA: Justin is just about to launch a new product called “The Creator MBA”. The waitlist is now open for that.
Justin has made it his mission to live life on his own terms.
His success should be an inspiration to anyone who wishes that for themselves too.
If you want to use these strategies and systems for yourself, make sure you check out the full article. You’re only 8 steps away from becoming a happier, healthier, and wealthier person.
🚨
Every successful entrepreneur has this one thing…
The number one factor that prevents entrepreneurs from growing their business online is this:
Consistency.
We all know the best way to grow is through consistent content creation. Making content on Twitter and LinkedIn every single day without failure.
So why does barely anyone do it? Because content is a grind.
It takes countless hours to research. Countless hours to write. Countless hours to edit. Countless hours to refine. The grind never stops
That’s why you need processes and systems to consistently make as much high-quality content as you can.
Every successful online entrepreneur has an efficient content system.
- Justin Welsh makes $2.5m per year with an effective content system.
- Dan Koe makes $4.2m per year with an effective content system.
- Matt Gray makes $30k+ per month with an effective content system.
Use AI to create an effective content system
If you’re struggling to stay consistent, Revamped is an AI tool that helps you write content quickly.
With Revamped, you can write a newsletter in 32 seconds, an article in 55 seconds, a Twitter thread in 45 seconds, and a LinkedIn post in 20 seconds.
Next time you read a banger tweet or watch an engaging YouTube video, copy and paste the link into Revamped. Then you can create enough content in a few minutes to last you the next few weeks.
Best thing about this tool? All WGMI readers get a 7-day free trial, so you can start using this tool to make your own content quickly.
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Quickfire AI headlines
- Google’s secret AI tools have been leaked 🤫
- Tim Ferriss trained an AI chatbot on all his podcasts and blogs… you can speak with it here 👨🏻🎤
- ICYMI: How to make memes with ChatGPT 😂
- ICYMI: How to make money with TikTok Shop (the new wave of dropshipping) 🛍
- Apple is deploying generative AI into all of its products 📱
