Hello there
Another WGMI newsletter, another million-dollar idea. Here’s what we’ll be covering today:
- This man can make anyone go viral (here are his 6 steps to get 100 million views in one month)
- Quickfire AI headlines and resources 🔥
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This Man Can Make Anyone Go Viral (2.1 Billion Views in 10 Months)
If you’re looking for the secret sauce for going viral, this is as close as you’re going to get.
In the last 10 months, Logan Forsyth got 2.1 billion views on social media.
You’ve probably never heard of Logan… but you definitely know some of his clients.
Logan helps his clients get hundreds of millions of views every month using short-form content. Think Instagram Reels, TikTok, YouTube Shorts and Snapchat.
How does he get so many views?
To reach those unfathomable numbers, Logan’s team (Media Scaling) posts more than 12,000 pieces of short-form content every month.
When you post 12,000 times a month, you learn a thing or two about creating short-form content.
In the WGMI podcast, Logan revealed 6 steps to get 100 million views in one month with short-form content.
1. Use proven hooks
According to Logan, the first 3 seconds of the video are, by far, the most important thing to get right.
After posting hundreds of thousands of short-form content, Logan has the data to see what hooks work every time. Here are just a few:
- Strong opinion: I Love [insert type of people] (click here to see an example)
- Strong statement: If you could [insert action], you could possibly [insert dream goal] (click here to see an example)
- Celebrity hooks: [Celebrity] do you know [insert something that’s not widely known (click here to see an example)
- Calling out groups: Here’s what some people don’t realize about being [insert trait: “bald” “skinny” etc.] (click here to see an example)
- List hooks: There are [Insert number] things you need to accept about [Insert topic] (click here to see an example)
You can find more examples of proven hooks in our full article here.
2. Use trendy formats
Certain types of video formats consistently perform well. New trends come and go, but right now these formats are crushing:
- Reaction videos: A reaction video is a video of you watching other content. Pro tip: Find content that has already gone viral. Leverage the proven virality of a clip and add your own spin on it.
- Podcast clips: Podcast clips are short clips taken from a long-form podcast. They have usually been edited to add captions, include animations, and delete any silences.
- Keynote talks: In the same way you might chop up a podcast, you can chop up a keynote speech to create lots of valuable short-form content.
3. Horizon Scaling
This is where we start playing on expert-mode.
For every creator, Logan makes 5-10 more accounts on each platform with slightly different names.
This is a big brain move with three significant benefits:
- Volume: Post significantly higher volume of content for each client.
- Data: Test what is working across a larger sample size. Better data = better results.
- Social SEO: Instagram, TikTok and YouTube’s algorithms detect that someone enjoys content from (for example) Iman Gadzhi, and then shows content from Iman’s main account.
4. Volume or die
“I’ve never seen a drop in growth if there’s more content, as long as the quality doesn’t drop”.
This is your call to scale your content machine. Use these 2 strategies to increase your volume:
- Repurpose: Chop up clips from long-form content into lots of short-form content.
- Remix: If a clip has gone viral, it’s likely to go viral again. Remix the living daylights out of this clip. Change the captions, mix up the editing, and add split-screen content (you know, those GTA videos that take up half the screen?).
The beauty of this is that you can remix other people’s content that has already gone viral.
5. Don’t get flagged as spam
If you use the ‘Horizontal Scaling’ method (see section 3) to post ungodly amounts of content, you’ll need to take some precautions to avoid being flagged as spam.
- 5 accounts per person: One person should only manage 5 accounts per platform. If you want more than 5 accounts, you’ll need to hire another social media manager.
- Be social: On each of the accounts, make sure you are active. Watch content. Like it. Comment.
- Warm up the account: When you make an account, add a profile picture and bio. Save 3-4 posts to drafts. Then, after using the account to engage with other people’s content for a few days, start posting.
6. Scale with a team
Logan is in the big leagues. He can post 12,000 pieces of short-form content every month because he has a monster team.
Here’s the workforce Logan conscripts for each client.
- 5-8 video editors: To edit the videos.
- A copywriter: To write the captions and tagged comments.
- A data analyst: To see what is working.
- A clips coordinator: To create a database of content bookmarked with topics and themes.
- A virality engineer: To manage the process and ensure the content meets the agency’s high standards.
- A social media manager: To schedule and publish the content (and respond to comments).
It’s a lot. But this shouldn’t scare or discourage you.
This should fire you up.
Getting hundreds of millions of views isn’t about getting lucky. It’s about making systems that allow you to consistently post a high volume of high-quality content.
I need to know more…
If you want to learn more about Logan’s superpower for going viral (and how you can learn it too), check out the full podcast on our website.
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Quickfire AI headlines
- Google launches Gemini Pro in Bard (the best free chatbot on the market according to benchmarks) 🚀
- ICYMI: Best online business to start as a beginner (4 simple steps to $1m per year) 💡
- Elon Musk is looking to raise $1 billion for xAI 💰
- Mountain Dew is using AI to reward streamers for drinking Mountain Dew on streams 🧃
- Animate anyone and anything with a single image 💃
- Make an app from a simple doodle drawing ✍️
- McDonald’s uses AI to help its workers 🍔
