Invests $100 Million Into the Web3 Efforts of FC Barcelona

FC Barcelona’s Web3 arm Barça Studios has received a $102 million investment from Chiliz-owned sports engagement platform

Blockchain-based sports fan engagement platform, owned by crypto firm Chiliz, has inked a multi-million dollar deal with FC Barcelona. 

The deal sees invest $102 million (or €100 million) into Barça Studios, the club’s audiovisual productions, and a digital business arm. Such an amount now means that owns nearly a quarter of Barça Studios. 

As per’s announcement of the endeavour, the funds will be used to enhance the club’s NFT and metaverse projects and improve its approach to engaging with fans and building a digital community through the use of blockchain-based assets. 

Similarly, FC Barcelona’s announcement of the deal stated that the funds would be used to accelerate the club’s audiovisual, blockchain, NFT, and Web3 strategy.

Through these areas of improvement, the partnership also hopes to increase the utility of BAR, the token in which and the club created back in February 2020.



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