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PlayStation Announces An NFT-esque Loyalty Programme

PlayStation Stars is Sony’s new loyalty programme which sounds a lot like NFTs. It will be launching later this year and here’s what you need to know.

Gaming industry leader Sony has announced that it will be launching a loyalty program aimed at PlayStation enthusiasts. It is going to be called PlayStation Stars as it will reward players with points that will be used to purchase “digital collectibles” on the Playstation store. In a blog post by Sony, it states that the collectibles are going to be “as diverse as our portfolio of products and franchises”.  

Players are going to be able to earn rewards by doing a “monthly check-in” by simply playing their favorite games. In addition, there will be a “variety of campaigns and activities,” including competitions, tournaments and trophy collecting challenges. One example given of a campaign is to “be the first player to platinum a blockbuster title in your local timezone”. It sounds like it will be a lot of fun!

Sony’s Vice President Grace Chen explained that PlayStation Stars members can earn loyalty points that can be redeemed for “PSN wallet funds” which can be exchanged for PlayStation store products. Alongside digital collectibles, other digital representations such as figurines of beloved and iconic characters from games and other forms of entertainment, as well as  “cherished devices that tap into Sony’s history of innovation” can be earned too. For a bit of fun, there will consistently be new collectibles and ultra rare collectibles to strive for.

While this sounds very similar to NFTs, in an interview with the Washington Post, Chen explained that Sony is not implementing Crypto or blockchain technology. Even if this is not being officially classified as NFTs at present, it’s certainly a step in the right direction. 

Many people on Twitter are slightly confused as digital collectibles are usually related to NFTs. Could this potentially be the start of NFTs into mainstream gaming? Who knows, but I’m here for it! 

Surely it’s only a matter of time before a mainstream tech giant bridges the gap from Web2 to Web3 and NFTs blow up completely. I am confident that it will happen and I’m glad you’re here so early too. 


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