Midjourney is a generative AI art tool that enables anyone to quickly create a high quality, professional logo. For many businesses, it is quickly becoming a genuine alternative to spending thousands of dollars hiring graphic designers.
Those with a sense of entrepreneurialism are even making thousands of dollars per month using Midjourney to create and sell logos on freelance marketplaces like Fiverr and Upwork.
After reading this article, you’ll know exactly how to make a logo with Midjourney. We will explore the various types of logos you can use to communicate your company and its values. This article provides all the Midjourney prompts you will need to make a professional logo.
Primary Objective: The primary goal of a logo is to be memorable. A logo is a visual representation of a company and, if done properly, can establish a strong brand identity and make lasting impression on your customers.
Keep this goal front and center at all times when making a logo. It should be the key consideration for every creative decision you make.
Brand Marks / Pictorial Marks
A brand / pictorial mark is a symbol or icon that represents a real world object and reflects a brand’s identity and/or what the company does. For example, Apple’s logo is an Apple, Twitter’s logo is a bird, YouTube is a play button and Target is, well, a target.
This type of logo is perfect for start-ups that want to let the world know what exactly what the company is all about.
Here are some prompts to create beautiful pictorial marks using Midjourney.
Prompt: Vector graphic logo of frog, simple minimal, by Rob Janoff –no realistic photo details
Prompt: Vector graphic logo of panda, simple minimal –no realistic photo details
Prompt: Logo of a rooster, minimal, style of japanese book cover
Prompt: Logo of a rooster, minimal, style of japanese book cover
Prompt: Geometric minimal diamond, logo, line, simple
Emblem Logos
Emblem logos are crests that promote traditional values. Schools, government agencies, sports clubs and the auto industry tend to use emblems because they communicate traditions and high standards. Starbucks, Harley Davidson and BMW all use emblem logos.
It’s easy to get carried away with emblems, so try to keep them as simple as possible. Here are some Midjourney prompts you can use to make a prestigious emblem logo.
Prompt: Emblem for a college rowing team, simple minimal –no shading detail ornamentation realistic color
Prompt: Fishing emblem, kitschy vintage retro simple
Prompt: Lion emblem in a square, style of clash of clans, game icon
Abstract Logo
An abstract logo uses a non-recognizable image, custom-made for a brand to represent its uniqueness. Pepsi, Adidas and Nike each have iconic abstract logos.
An abstract logo is the perfect way to communicate a brand’s personality and uniqueness. The challenge here is to avoid being too abstract. If a logo is too abstract, then it will not be meaningful nor memorable. Here are some Midjourney prompts to design a stunning abstract logo.
Prompt: Sleek logo for an online sales company, geometry, linear, logo style, minimalist, white background
Prompt: Flat geometric vector graphic logo of geometric flower, radial repeating, simple minimal, by Ivan Chermayeff
Mascot Logo
A mascot is a character that acts as a visual representation of the brand. It is a brand’s ambassador and is a great tool for communicating with the brand’s audience. KFC, Pringles and Geico all use brand mascots.
A mascot logo is the perfect choice if you want to communicate your brand’s light-hearted approach. Here are some Midjourney prompts to generate a charismatic character for your mascot logo.
Prompt: Simple mascot for a chicken company, japanese style
Prompt: A white husky logo, blue color, esports logo, gaming logo, app icon, icon, flat, blue logo
Prompt: Simple logo design of cute evil animal sloth, flat 2d, esport, vector, company logo, macdonalds sing style, graffiti style, Lacoste sign style
Lettermark Logo
A lettermark logo is usually the first letter of a company name. These are traditionally used by companies that already have an element of brand awareness and want to take it to the next level. Iconic examples include the logos of Netflix, McDonalds and Facebook.
Here are some Midjourney prompts to create a memorable lettermark logo.
Prompt: Minimalistic logo with letter A, simple, 2D
Prompt: Letter P logo, flat round typography, simple, by Steff Geissbuhler –no shading detail photo realistic colors outline
Prompt: Flat logotype design combining letter “S” with simple 2d vector shield, minimalism, retro, 2d vector graphics, flat logo design, simple, company logo, minimal lines, monochromatic color scheme
Closing Thoughts
Midjourney is a game-changer for businesses and graphic designers.
It does, however, have a number of limitations. It doesn’t always give you the results you are looking for. It can’t include full words that you want to include. It doesn’t provide you the exact file types you need to use your logo across all platforms, socials and products.
For that reason, you or a graphic designer will still need to touch up a logo so it is ready for business use. However, we can use Midjourney to take us most of the way. It is already saving time and costs for businesses, and the tools are only getting better.
Further Resources
Here at WGMI, we’ve become a little obsessed with collecting Midjourney Prompts. If you’re hunting for the perfect Midjourney prompts then make sure you check out our free resource of over 1,000 Midjourney Prompts. It includes style prompts, 100+ logo prompts, photography prompts, game design prompts, Anime prompts and a lot more. It’s 100% free.
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