Just do it. Finger lickin’ good. I’m lovin’ it.
We don’t even need to say the names of the brand. You already know who these slogans belong to.
Each of these slogans is instantly recognizable and encapsulates the respective brand in just a few words.
But slogans are more than just a catchy phrase. These slogans become an identity that creates a lasting connection between brands and consumers. It communicates the brand’s values in a fun and memorable way.
Do you expect me to write a memorable slogan on my own?
Crafting a slogan that perfectly encapsulates your brand is a tall ask.
If you aren’t a professional copywriter that can summarize an entire organization in less than 5 words, don’t worry. I have a solution for you: ChatGPT.
I used the principles and ideas in the seminal book “Made to Stick: Why Some Ideas Survive and Others Die” to craft a mega prompt that spits out incredible slogan ideas.
ChatGPT prompt for creating a memorable slogan
Prompt: I need you to help me brainstorm a tagline and slogan for the messaging of my product/service.
My product/service is [PRODUCT/SERVICE]. My target audience [TARGET AUDIENCE].
In the book "Made to Stick: Why Some Ideas Survive and Others Die", the authors Chip and Dan Heath emphasize the principle of 'Simple'. One of the key aspects of creating an idea that sticks is simplicity - it needs to be stripped down to its most critical essence.
Take the Southwest Airlines example from the book, where the company's core idea was to be "THE low-cost airline". This simple message guided their business decisions and marketing strategies, contributing to their success.
Another great example is Apple's original iPhone advertising campaign, which focused on the core idea: "This changes everything." The message wasn't complicated, but it was profound and memorable, expressing the revolutionary nature of the product.
So, I need help identifying the core of my product/service. What is the most essential, compelling aspect of my offering that we can convey in a simple, memorable way? We need to cut down the idea of my product/service into one simple statement... any more detail will be instantly forgotten.
Also, I want you to suggest ways in which this core message can be communicated to my target audience in an unexpected manner. This element of surprise helps grab attention, like the unexpected yet powerful message "A mind is a terrible thing to waste" by the United Negro College Fund.
Considering this, could you provide four different taglines or slogans based on the 'Simple' principle, each focusing on a unique core aspect of my product/service? Then create 4 taglines and slogans based on the 'unexpected' principle.
For each idea, provide details on how I can drive this messaging home.
Example 1: Slogan for a home composting system
Example 2: Slogan for a smart doorbell with video surveillance
Example 3: Slogan for a smart luggage with built-in GPS tracking
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