ChatGPT Prompts For Writing Cold Emails (Outreach on Steroids)

Dils

May 26, 2023

Outreach is an essential part of any freelancer’s journey. It’s about strategically reaching out to prospective clients and showcasing what you bring to the table. This process often involves writing cold emails or sending direct messages on social media platforms – essentially, initiating conversations with potential clients who may not be actively seeking your services but could benefit from them.

Outreach is a numbers game, so it is inherently labor-intensive. However, we can use ChatGPT to help us reach out to 10x more people, 10x quicker.

The focus will be on creating engaging, personalized messages that capture the recipient’s attention and motivate them to respond.

Let’s get it.

Write a Catchy Email Subject Line

When writing cold emails to prospective clients, you’ll need a compelling subject line that will pique the recipient’s interest. Let ChatGPT help you write it.

Prompt: I am a [Your Profession] looking to reach out to [Prospective Client Name], who works in [Type of Business]. I would like to craft a compelling subject line that will make them curious and eager to open my email. My email focuses on [Main Topic / Benefit you're offering]. Can you help me come up with a few captivating subject line options? Give 5 examples. They should be no longer than 8 words.
If applicable, use the examples below as a template:
- “Let’s talk about [topic/idea]!”
- “Can I help you with [reaching a specific goal]?”
- “Hey [name], check this out”
- “Are you prepared to overcome [specific challenge]?”
- “Essential resources to help with [challenge]”
- “Have you solved your [challenge] yet?”

For example…

Writing a Cold Email

Writing cold emails can feel daunting. You are trying to turn a stranger into a customer… that is no easy feat. To succeed, we need incredible copy that focuses on the recipient’s problems and clearly communicated the value you offer. If you’re not an expert email writer, then let ChatGPT help you.

Prompt: I need to write a cold email to [Prospective Client's Name or Role] of [COMPANY NAME]. I am a [Your Profession], and I specialize in [Your Specialization or USP]. I would like to offer them my services related to [Specific Services]. I believe I can help the company [Details of how you can help the company]. I want to [Desired Action (e.g.Book a call)]. Please help me draft a personalized and engaging email that:
Gets straight to the point
Adheres to the 2:1 rule (it talks about the prospective client 2x more than it talks about me)
Includes a strong call to action.
Doesn’t diminish me: i.e. DOES NOT use phrases like “sorry to bother” or “don’t want to take up too much time”
Focuses on ONE key benefit of working with me.
Has a maximum of 100 words.

For example…

Brainstorming Free Upfront Value Ideas

When making your initial outreach to prospective clients, it can be immensely helpful to provide some form of free upfront value. Use ChatGPT to generate practical ideas for value offerings that are tailored to your prospective client’s needs and match your own unique skills and abilities.

Prompt: I need to brainstorm some ideas for providing free upfront value to a prospective client. The client is in the [Client's Industry] industry and they are [Brief Description of Client's Business/Role]. I have noticed that they [Any Specific Observations about the Client's Business/Role/Needs/Challenges].
I am a [Your Profession] with skills in [Your Key Skills] and I specialize in [Your Specialization or USP].
Given this context, could you help me come up with a list of practical, feasible and not too time-consuming ideas for how I could provide free upfront value to this client?

Example prompt

Example result

Make value offerings scaleable

It’s important to think about scalability so you don’t spend too much time on each prospect. When ChatGPT has given you some value offering ideas, follow up with this prompt:

Prompt: How could i make any of these ideas scaleable (i.e. offer to more than 1 client?)

Example result

Cold Twitter / Instagram Messages

One DM on Twitter or Instagram can change your life.

Crafting a powerful, personalized direct message can help you engage with potential clients in a manner that’s both personal and impactful. This ChatGPT prompt will help you write a succinct and compelling DM that not only grabs the attention of your prospect but also leaves a lasting impression.

Prompt: I want to send a direct message on Twitter/ Instagram to [Prospective Client]. I am a [Your Profession] with expertise in [Your Expertise or USP]. Their recent tweet/post about [Specific detail about their recent tweet/post] resonated with me. I'd like to offer my services related to [Specific Services]. I believe I can help the company [Details of how you can help the company]. I want to [Desired Action (e.g.Book a call)]. Can you help me compose a brief but impactful message that makes a good impression and stimulates a positive response? The message must:
1. Be friendly and informal
2. Be no more than 70 words
3. Has a clear CTA
4. Includes 1 relevant emoji.
5. Highlights how we can help them solve one of their problems.

Example result

I want to learn more about AI and ChatGPT!

As people increasingly incorporate ChatGPT into their lives, it becomes more and more important that we learn how to use these tools to stay competitive in life and business.
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