If you want to make more sales, you need a lead magnet.
Lead magnets are the bait you will use to lure in potential customers. Your lead magnet will be a product or service you will give away for free (or at low cost). It will be such high value that your potential customers will be begging to buy your main product and service.
It’s a tried and tested strategy. Every business should have a lead magnet.
I want to see a lead magnet in action…
You don’t have to look far to find this strategy in action.
Adam Enfroy sells a course on starting a blog for $4,000. His lead magnet is a free 1.5-hour ‘blogging masterclass’ that gives many high-value tips and tricks for starting a blog. Throughout the ‘masterclass’, Adam subtly sells the benefits of enrolling in his $4,000 course.
If that hasn’t persuaded you, Russell Brunson uses this exact strategy to generate hundreds of millions of dollars every year. He sells an incredible book called ‘Dot Com Secrets’ which explains the value of growing your company with sales funnels. Throughout the book, he explains the value of using ‘funnels’ which you can create with his software, Clickfunnels. Clickfunnels generates hundreds of millions of dollars in revenue every year.
What lead magnet should I use for my business?
Now you’re asking the right questions.
A lead magnet should be:
- Value-packed: Offer substantial, undeniable value.
- Relevant: Align with your audience’s interests and problems.
- Instantly accessible: Delivered and used immediately.
- Teasing: Piques interest in your core offerings.
- Simple and clear: Easy to understand and use.
Can ChatGPT help me brainstorm lead magnet ideas?
If you’re struggling to think of ideas for a value-packed lead magnet, then ChatGPT is an incredible brainstorming tool.
We have condensed the lessons and principles from the book ‘Dot Com Secrets’ to create a prompt that creates outstanding lead magnet ideas.
If you don’t believe us, check out the results below… businesses pay marketing agencies thousands of dollars for ideas and strategies like this.
Prompt: My business is [YOUR BUSINESS]. I offer [YOUR PRODUCT/SERVICE] to [YOUR TARGET AUDIENCE].
I want to implement the 'Two-Step Sales Funnel' strategy from 'Dot Com Secrets' to my own business needs. The Two-Step Funnel begins with a squeeze page to capture leads' contact information, followed by a sales page with a compelling offer.
Consider a fitness blogger, for instance, who may collect email addresses in exchange for a free diet plan (squeeze page), then sell a comprehensive fitness program (sales page). This methodology helps attract potential customers, build an email list, and then guide those potential customers up the value ladder.
Using this methodology, help me identify what valuable free offer or 'bait' can I provide on my squeeze page to capture leads? This should be something of low cost to me but high value to my potential customers.
Provide detailed suggestions for each of these points.
Example lead magnets for digital services (coaching services)
Example lead magnets for physical services (dog grooming services)
Example lead magnets for digital products (health and nutrition tracker)
I want to learn more about ChatGPT and AI
As people increasingly incorporate ChatGPT into their lives, it becomes more and more important that we learn how to use these tools to stay competitive in life and business.
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