To be successful in e-commerce, you need to do a lot of things to a very high standard. The perfect product, a slick website, a persuasive product page, engaging content, captivating copywriting, flawless customer support… the list goes on.
It requires a full team to do this properly and profitably. Until ChatGPT came along.
This article includes a number of comprehensive ChatGPT prompts that have been tried and tested by experts to save hundreds of hours and thousands of dollars in building an e-commerce business.
1. ChatGPT Prompts For Creating A Product Page
The product page is your digital salesperson, responsible for conveying the value, benefits, and unique selling propositions of your offerings. In this section, you will find the ChatGPT prompts that turn website visitors into customers.
Captivating Headline
Your product’s headline should be captivating and instantly give customers an idea of what the product is about.
Prompt: I have a product named [PRODUCT NAME] that is a [PRODUCT TYPE]. The key benefits of using this product are [KEY BENEFITS]. The unique selling proposition is [UNIQUE SELLING PROPOSITION]. Please help me create an engaging headline for this product.
Please provide 5 examples.
Highlighting Features and Benefits
One section of your product page should be dedicated to identifying the features and benefits to your customer. ChatGPT can help you write the copy that does just that.
Prompt: My product [PRODUCT NAME] has the following features: [LIST OF FEATURES]. Each feature provides the following benefits to the user: [LIST OF BENEFITS]. Please help me write a concise and informative section that combines these features and benefits.
Examples from a real brand
Write a product description
Crafting an engaging and effective product description is more than just explaining what a product is or what it does. It’s about spinning a compelling narrative that resonates with your audience, highlighting the benefits of your product, and painting a picture of how it fits into the potential customer’s lifestyle.
This prompt should help you construct a product description that not only informs but also persuades and connects with your audience on an emotional level.
Prompt: I am selling [PRODUCT NAME] at a price of [PRICE]. This product originates from [PLACE] and is made from [MATERIALS]. My brand, [BRAND NAME], is known for [BRAND VALUES]. This product fits into the [DESCRIBE LIFESTYLE] lifestyle and has the following unique features: [LIST FEATURES]. Please help me draft an engaging and value-communicating product page copy that balances product detailing, brand representation, the benefits identification, and lifestyle integration in a humanized tone.
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Learn More2. Email Marketing
Here are a couple of different email marketing strategies that you can use to boost sales for your dropshipping business. You can save tonnes of time writing these emails with ChatGPT.
Welcome Emails
Welcome email read rates are 42% higher than the average email. People also click links in them way more (nearly 2x more). It’s an incredibly opportunity to get your audience to buy something. Make sure your welcome email is optimized for this opportunity. Use ChatGPT to help you write it.
Prompt: I run a dropshipping business called [BUSINESS NAME], selling [PRODUCTS/SERVICES] and I have just started an email marketing campaign. I need to write a welcome email for new subscribers to my mailing list.
The email should start with a warm thank you to the subscriber for joining the mailing list. It should then provide positive affirmation, reinforcing that they've made the right decision by subscribing.
The next part of the email should set clear expectations about the type of emails they will receive from us, highlighting the value these emails will provide to them. This includes: [DETAILS OF EMAILS SENT TO MAILING LIST]
Finally, the email should conclude with a compelling call to action: [INSERT DETAILS OF THE THING YOU WANT THE CUSTOMER TO DO / PROVIDE A DISCOUNT ON THE FIRST PURCHASE]
Considering these elements, how should I structure and phrase my welcome email?
Loyalty Emails
61% of businesses report more than half of revenue come from repeat customers. Humans are creatures of habit; once they have a good experience with your business, they’re likely to return. Sending loyalty emails on significant milestones, such as 1 month, 6 months, or 1 year after subscribing to your newsletter, not only rewards your customers for their loyalty but also incentivizes further loyalty with the promise of future rewards.
Prompt: I run a [TYPE OF BUSINESS] and I want to send loyalty emails to my customers to thank them for their loyalty and to encourage further loyalty. I would like to reward them on specific milestones such as [1 MONTH/6 MONTHS/1 YEAR] after subscribing to my newsletter. I want to offer them [OFFER] as a reward and subtly hint at future rewards to incentivize further loyalty. Also, I want to emphasize how much we appreciate them being with us. Can you help me write a compelling loyalty email that will make my customers feel appreciated and excited about their future with us? Here’s an example: “It’s been [TIME] since you joined our mailing list. We really appreciate you being with us, so we wanted to send you a little anniversary gift.
[OFFER]
P.s. You’re going to love our one year anniversary gift ;)” Please write 3 different examples.
3. Advertise with Facebook (Meta) Ads
Advertising your product using Meta Ads remains one of the most effective ways to find customers. An effective ad is all about creating engaging, persuasive content that turns viewers into customers. You can use ChatGPT to help you make that content.
Video Ads With a Small Budget
If you don’t have the budget to hire actors and recording equipment, fear not. You can still create excellent video ad creatives on a budget using stock footage and images that you can find on websites like Pexels. AI tools like InVideo also make editing your videos incredibly easy.
Here is a prompt you can use in ChatGPT to help you brainstorm video ad ideas you can make on a shoestring budget.
Prompt: I run a business called [BUSINESS NAME] that sells [PRODUCT/SERVICE]. I want to create a video ad for Facebook that stands out and effectively communicates my brand message. My target audience is [TARGET AUDIENCE]. I want the video ad to: - Evoke a strong emotion in the customer. - make sense even without sound - grab attention within the first 3 seconds - be concise yet powerful - focusing on [KEY MESSAGE/USP]. - Use the power of storytelling… [INSERT SPECIFIC STORY THEME IF APPLICABLE] - Be possible to make using only stock photos, videos and footage I can find online. I have no budget to pay actors or use expensive equipment. My primary goal for this video ad is [SPECIFIC GOAL: e.g., brand awareness, lead generation, conversions]. Please suggest 3 engaging ideas for my video ad within my very small budget.
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Our prompt pack has 150+ ChatGPT prompts that have been tried and tested to save hundreds of hours and thousands of dollars in building businesses online.
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