If you sell products or services online, the product page is your digital salesperson, responsible for conveying the value, benefits, and unique selling propositions of your offerings.
In this article, you will find the ChatGPT prompts that will turn website visitors into paying customers.
1. Optimize Your Headline
Your product’s headline should be captivating and instantly give customers an idea of what the product is about. Here’s a ChatGPT prompt that will generate a compelling headline for your product page.
Prompt: I have a product named [PRODUCT NAME] that is a [PRODUCT TYPE]. The key benefits of using this product are [KEY BENEFITS]. The unique selling proposition is [UNIQUE SELLING PROPOSITION]. Please help me create an engaging headline for this product It must be short, snappy and catchy. Please provide 5 examples.
2. Highlighting Features And Benefits
One section of your product page should be dedicated to identifying the features and benefits of your product to your customer. ChatGPT can help you write the copy that does just that.
Prompt: My product [PRODUCT NAME] has the following features: [LIST OF FEATURES]. Each feature provides the following benefits to the user: [LIST OF BENEFITS]. Please help me write a concise and informative section that combines these features and benefits. Please also provide suggestions for other benefits I may have missed.
Examples from Fitbit
Example from Daily Harvest
3. Writing Product Descriptions
Crafting an engaging and effective product description is more than just explaining what a product is or what it does. It’s about spinning a compelling narrative that resonates with your audience, highlighting the benefits of your product, and painting a picture of how it fits into the potential customer’s lifestyle.
This prompt should help you construct a product description that not only informs but also persuades and connects with your audience on an emotional level.
Prompt: I am selling [PRODUCT NAME] at a price of [PRICE]. This product originates from [PLACE] and is made from [MATERIALS]. My brand, [BRAND NAME], is known for [BRAND VALUES]. This product fits into the [DESCRIBE LIFESTYLE] lifestyle and has the following unique features: [LIST FEATURES]. Please help me draft an engaging and value-communicating product page copy that balances product detailing, brand representation, the benefits identification, and lifestyle integration in a humanized tone.
4. FAQs (Frequently Asked Questions)
Each product page should have a dedicated FAQ section. This is your chance to take down your customer’s objections one by one. Here is a prompt to help you write the FAQ section of your product page.
Prompt: I'm setting up a dropshipping store named [STORE NAME] that sells [PRODUCT NICHE]. The product that I'm particularly focused on right now is [PRODUCT NAME]. I've noticed that customers often have objections around [COMMON OBJECTION TOPIC 1] and [COMMON OBJECTION TOPIC 2]. For instance, they might say, "[EXAMPLE OBJECTION 1]" to which we usually respond, "[EXAMPLE RESPONSE 1]". Another frequent objection is, "[EXAMPLE OBJECTION 2]" and our usual counter is "[EXAMPLE RESPONSE 2]".
Our target audience primarily consists of [DEMOGRAPHIC DETAILS - e.g., age range, interests, geographic location, etc.]. Unique aspects of our product that might prompt specific objections are [UNIQUE ASPECTS OF PRODUCT - e.g., price, origin, materials, etc.].
Considering this information, please help me draft additional FAQs, where each question is based on a common objection that potential customers might have about our product. The respective answers should be framed in a way that it addresses the objection and moves the potential customer closer to making a purchase. The FAQs should cater to the needs and queries of our target audience, and that align with the unique aspects of our product.
How else can AI and ChatGPT help me?
As people increasingly incorporate ChatGPT into their lives, it becomes more and more important that we learn how to use these tools to stay competitive in life and business.
To stay up to date with the latest AI tools, and how you can use them to become richer and more productive, make sure you subscribe to WGMI’s weekly newsletter.
