Google is working on Project Magi, a new search engine poised to replace the current Google search model that powers over 8.5 billion searches per day.
The recent success of ChatGPT has shown us the potential for AI-powered chatbots to provide a more effective solution to access information than traditional Google search. Magi is a sign to the world (and shareholders) that Google is working hard to keep up with its competitors and is capable of creating a technology that matches ChatGPT.
With a more conversational interface, personalized results, and in-platform transactions, Google Magi could fundamentally impact the future of search and what it means for marketers, businesses, and users. Here’s what we know about Google Magi so far.
- Google has deployed 160 engineers on Google Magi. They are working to create a new search engine with AI features and personalized results, aiming to provide relevant answers adapted to individual users.
- The new search engine will have a chat-like interface, similar to ChatGPT, making search more conversational and adaptive to users’ preferences, and allowing users to ask follow-up questions.
- Transactions, such as purchasing items or booking flights, will be possible directly on Google, leveraging Google Pay integration and providing users with personalized product recommendations based on their preferences and search history.
- Project Magi is set to launch in May, initially available to 1 million users in the United States, with plans to expand to 30 million users by year-end. Additional features are expected to be released in the fall.
Closing Thoughts
The introduction of Project Magi has the potential to revolutionize the search experience by making it more conversational, adaptive, and transactional.
For users, we can look forward to a more seamless and personalized search experience that caters to our individual preferences and needs.
For businesses and marketers, you will need to keep your ear to the ground and adapt to the seismic changes that this disruptive technology could bring to Google and SEO. To stay up to date with the latest developments, make sure you subscribe to the WGMI newsletter.
