Snoop Dogg has always been an early adopter and he has continuously been able to capitalize on the first mover’s advantage. Over the years, he has gone from topping music charts, to creating viral social media content, all the way to shaking up the Web3 sphere with his participation.
Back in 2013, before Instagram became mainstream, Snoop Dogg was one of the first notable names to hop on to the platform, which helped to popularize it. The same story applied to Reddit. In 2014, Snoop Dogg joined a $50 million investment round in the forum platform, which valued the company at around $500 million. Then, in late 2021, Reddit was valued at $10 billion.
More recently, Snoop Dogg has turned his attention to the weird, wonderful and lucrative world of NFTs.
Snoop Dogg is a Secret NFT Whale
Back in September 2022, Snoop Dogg shocked the NFT space by revealing that he was behind the pseudonymous Twitter personality Cozomo de’ Medici, a whale known for his elite NFT collection.
By browsing through Medici’s wallet, we can see that he owns multiple tokens from the collections of Cryptopunks, Bored Ape Yacht Club, Meebits, World of Women, Moondbirds, CrypToadz, CyberKongz, Invisible Friends, PROOF Collective, and more.
The most valuable token in the collection at present is CryptoPunk #3831, which is estimated to be worth around $781,913 at the time of writing. Punk #3831 is one of the lucky ones that possess the rare zombie trait, making it worth a lot more than the majority of common punks.
According to Dappradar, this total value of his entire NFT collection is currently worth $3.81 million. While this is still a lot of money, it was reported back in September 2021 that this same portfolio was worth around $17 million. The effect of the bear market has meant that many of his NFTs have de-valued a lot, but something tells me that Snoop Dogg couldn’t care less.
An Avid Creator
Not only does Snoop Dogg enjoy collecting top tier NFT tokens, he’s also been busy launching his own projects. Snoop’s first NFT collection was released in March 2021 and it included an original track called NFT and Snoop Dogge Coins. Then, in April 2021, Snoop unveiled a collaboration with the digital artist behind the Nyan Cat meme. Together, they auctioned off a 1 of 1 Nyan Dogg NFT on OpenSea, which netted an impressive 14.2 ETH ($33,000).
Moving into 2022, Snoop Dogg released The Doggies, a 10,000 supply collection of avatars playable on the Sandbox. The Doggies also grants access to future features inside of the Sandbox Metaverse. Later, Snoop Dogg released a 5,000 collection called Snoopverse Early Access Pass, in which all The Doggies holders were Whitelisted for.
In February 2022, Snoop Dogg announced his plans to make Death Row Records the first NFT music label. Additionally, Snoop also made a new album called Bacc on Death Row (B.O.D.R), which became available on the blockchain. This created Snoop’s Stash Box collection that featured one of the long plays (LP) 17 songs on each stash box NFT.
Learning all of this, it’s safe to say that Snoop Dogg is committed to Web3. Snoop has almost unlimited financial resources, connections and the capacity to purchase or create any NFT. He is certainly one of the few names that is helping us drive our beloved digital assets to a wider global audience, and has become one of the biggest whales in the industry.