Amongst the many events that have unfolded at NFT NYC this year, the spotlight has been on Yuga Labs and the BAYC as always. We had already been treated to the reveal of the Mega Mutant Ape Fest, but for the finale, Yuga really stepped it up a notch.
On June 23rd, NFT NYC was coming to its conclusion. After days of exciting events and partying, it was going to take something very special to finish with a bang. If there is one thing that I have learnt during my time in NFTs, it is to never fade Yuga Labs.
Amongst the Nazi allegations, something big needed to be done to change the narrative. As always, Yuga Labs came up with the goods and did not disappoint. They achieved and provided the unthinkable to their community and wider audience. As the evening progressed, world renowned musicians, rappers and celebrities Snoop Dogg and Eminem were brought on stage to debut and perform their new song and music video. The performance was both visually and aurally stunning, it was well received by the crowd. The duo’s new song and video heavily features BAYC and NFT references, which is huge!
Snoop Dogg and Eminem need no introduction. If you’re unaware of who these stars are, then you must be an extreme luddite. As they are both BAYC holders, this is something that does not come as a huge surprise.
However, it is amazing for the BAYC community and the entire NFT community as a whole. This performance is exactly the type of event that will entice the wider audience into Web3, ultimately pushing towards mass adoption. More or more of these collaborations, endorsements and performance are happening on a regular basis.
If you’re reading this, congratulations for being early.
You can watch Eminem and Snoop Dogg’s BAYC music video below.