Binance has inked a multi-year NFT deal with one of the greatest footballers of all time, Cristiano Ronaldo.
The deal will see the Portuguese megastar launch multiple NFT collections exclusively on the Binance NFT marketplace. However, details on the utility and IP included in the assets are yet to be announced.
Ronaldo announced the deal via a tweet with the tagline ‘Together we’ll give you the opportunity to own an iconic piece of sports history,’ which generated over 48 million impressions in its first hour of publication. As his 459 million followers on Instagram suggest, such a figure is a mere formality to the football icon.
The partnership comes just weeks after Binance inked a deal with fellow pop culture influencer The Weeknd, which sees the crypto exchange sponsor the Canadian artists’ upcoming ‘After Hours Til Dawn’ world tour.