NFT enthusiasts should be excited to learn that there is a very popular mainstream creator entering the space: Dan Harmon. For those who don’t know, Harmon has been co-creating the wildly popular animated series Rick and Morty for the past 9 years. In 5 seasons (and counting), the show has amassed countless awards, and sits at #14 on IMDB’s ‘Top 250 TV shows’ list. In other words, it’s kind of a big deal.
Harmon is now branching out with a new animated series called Krapopolis, which will be centered around Ancient Greek Mythology. The show will be owned and financed by Fox Entertainment, and is expected to air within the next year. It was described as a portrayal of “a flawed family of humans, gods, and monsters that tries to run one of the world’s first cities without killing each other.”
So where do NFTs play into this? Well, the show will come with some blockchain-based goodies, including NFTs of GIFs, character & background art, and tokens (with real world utility)! These items will be listed on a marketplace created by Fox, and will include access to different “social experiences.” The company has indicated that the NFTs associated with their productions will be incorporated starting from day one, and will be more than just collectibles.
This isn’t just an idea; Fox has emphasized a long term commitment to the NFT space. When discussing the risks of Crypto and NFTs, CEO Charlie Collier stated: “[What] we like about the volatility is that it does shake out a lot of people who are trying to just act like it was a gold rush. We’re in for the long haul.”
While it’s still too early to tell if the show will be a success, the progression of mainstream companies into Web3 is a big win for blockchain investors. Fox isn’t the first mass media entity to dive into NFTs, and they won’t be the last. This is yet another massive step towards mass adoption.