OpenSea Acquires NFT Marketplace Aggregator Gem to Improve User Experience

OpenSea has acquired Gem, a leading NFT marketplace aggregator. The acquisition will eventually allow OpenSea users to easily sweep floors of collections, as well as view collection's assets in accordance to their individual rarity, on the OpenSea platform.

In recognising its need to offer more flexibility and choice to users at every level of experience, NFT marketplace behemoth OpenSea has acquired Gem, a leading NFT marketplace aggregator. In doing so, the platform wishes to provide all users with a more ‘seamless’ and ‘delightful’ NFT buying, minting and selling experience.

With a special emphasis on those in the ‘pro’ category, the acquisition will allow OpenSea to onboard “the best” of Gem’s features. In return, the acquisition will also provide Gem with the resources to accelerate its ‘product vision’ and roadmap. 

With regards to Gem’s ‘product vision’, the platform currently lets users buy NFTs across multiple marketplaces with a single, low cost transaction, while also allowing them to easily sweep floors of collections, as well as view collections’ assets in accordance to their individual rarity. 

In wake of the acquisition, the two platforms will continue to operate independently of one another, with the launch of Gem’s features on OpenSea arriving gradually.

OpenSea also addressed the controversy that surrounds ‘Neso’, the now-former member of Gem’s leadership team. After the platform was made aware of the ‘concerning’ allegations made in relation to the undoxxed member (which involve sexual misconduct), Neso was ‘immediately exited’ prior to the closing of the deal. Further, the platform stressed that the individual ‘has never and will never be affiliated with OpenSea’.

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