ViacomCBS, the media powerhouse which owns the likes of CBS, MTV, Showtime, Paramount Pictures, BET, Nickelodeon and Comedy Central, has partnered-up with Web3 developer Recur, to bring its array of popular IP to the world of digital collectibles.
For now, the company is keeping its cards close to its chest, by simply stating that its upcoming platform will be a virtual space for fans to buy, collect and trade NFTs which are based on IP from its array of shows. It also stated that it will encourage “peer-to-peer engagement and facilitate innovative ways for users to unlock new experiences”. From this we can infer that social elements (whether that be of the free-roaming metaverse kind, or Coinbase NFTs social media format) will be featured within the marketplace in some capacity.
The company is also yet to announce which specific IP it will be leveraging for its NFT entrance. However, reading between the lines from Nickelodeon’s announcement of the project, it is highly likely that characters from the likes of Spongebob Squarepants, The Loud House, and PAW Patrol will be included in the platform’s digital collectible plans.
The 90s called ☎️
They want your attention back ⏪
If you’re reading this…you’re early#NickelodeonNFT pic.twitter.com/VJBGUbTjAS
— nickelodeon_nft (@nickelodeon_nft) June 9, 2022
In addition, Recur is building its own athletics video content NFT platform dubbed ‘NFTU.com’, which, by nature, may give hints at to what ViacomCBS’s Web3 endeavour may look like.
The company is also open about its ‘chain-agnostic’ approach to NFT purchases. This suggests that, if implementing the same approach to ViacomCBS’s platform, fans will able to buy its NFTs using U.S. credit and debit cards, instead of needing cryptocurrencies.
