If you are unaware, MTV is an American cable channel and a “leading youth entertainment brand” that was launched in August 1981. It is a place where people can see the latest music videos and “stay up to date on today’s celebrity news.”
Just recently, MTV announced a new category for the Video Music Awards (VMAs), which will be the “Best Metaverse Performance” category. The nominees include international superstars such as BTS, Blackpink, Ariana Grande and more. The decision to implement this came from MTV realizing that many artists are moving to the Metaverse to connect with a global fanbase.
“We saw the opportunity to highlight and honor some of the best, most impactful executions of this – and celebrate artists who have found creative ways to use these spaces – which led to the addition of ‘Best Metaverse Performance’ category this year”, an MTV representative stated.
What Are The Experts Saying?
The CEO of Dubit, Matthew Warneford, commented on the recent announcement and said that “it’s fantastic that MTV has recognised the explosion of musical Metaverse experiences by giving them their own VMAs category.” He then added “While the pandemic may have accelerated the growth of virtual concerts in part out of necessity, it’s very clear we are witnessing a permanent shift. The metaverse, with its ability to provide massive, open experiences for anyone, anywhere, is an ideal space to connect artists, fans, and brands in ways that have never been possible before.”
Dubit is a large creator of musical experience in the Metaverse. The organization has already built Metaverse award show parties for the Brit Awards and Grammy Awards, so it’s good that it is bullish on this new inclusion.
Earlier this year, the Brit Awards launched its first NFT collection. Whether people realize it or not, Web3 is slowly creeping into every industry around the world. Perhaps we’re closer to mass adoption than we think.
