The Premier Leagueu2019s most avid Web3 explorers Manchester City has turned to the metaverse to unveil its third kit for the upcoming 2022/2023 season. More precisely, Roblox, the gaming ecosystem which has played host to many corporate virtual events, was the clubu2019s platform of choice.u00a0
The stripy u2018fizzy lightu2019 yellow and u2018Parisian nightu2019 blue jersey, which also features bold details that are inspired by the cityu2019s street art,u00a0 was unveiled at Robloxu2019s Land of Games x PUMA virtual arena. Such a place is where users can engage in three mini-games, one of which being a football-based game called u2018Football Rushu2019.u00a0
Using the gameu2019s Layered Clothing technology, users who are simultaneously fans of the footballing giant will be able to kit out their Roblox avatar with the jersey. To get their virtual hands on it, users can either make a purchase via the Puma gear shop in Roblox, or alternatively, they can win a game in Football Rush to receive it for free (with such an offer lasting until August 16th). Theatre also features a virtual version of the club’s new home kit which was unveiled earlier in the summer.u00a0
As part of the launch, a portal was also opened up involving the clubu2019s immersive u2018Blue Moonu2019 experience within the game, which further gave players a chance to earn free items.u00a0
The endeavour comes off the back of the club initiating a number of different Web3-centric activities, which include the construction of the Etihad stadium within the metaverse, as well as the launch of an NFT to commemorate the club’s most famous goal.