Pop Icon Madonna has teamed up with illustrious digital artist Beeple to launch a 3-video NFT series. On-brand with the duo’s passion for pushing boundaries, each of the films follow an explicit and NSFW guideline which is certain to raise a few eyebrows.
The collection is entitled ‘Mother of Creation’ which, in the words of the material girl herself, is “something that is absolutely and utterly connected to the idea of creation and motherhood”. Madonna means those words quite literally, as each of the videos begin with an explicit, close-up angle of a naked, CGI of Madonna giving birth to a baby.
Despite their similar beginnings, each video will be set in a different context, with each depicting a juxtaposed perception of the miracle of life within dark creations of humanity. The ‘Mother of Nature’ video NFT is set in a sterile research laboratory, the ‘Mother of Evolution’ video NFT is set within an apocalypse, and the ‘Mother of Technology’ video NFT offers a dark take on humanity’s relationship with technology.
The three-part NFT series will drop via auction on SuperRare on May 11th, with bids to be taken in ETH. Its proceeds will also be donated to three charities: The Voices of Children Foundation, The City of Joy, and Black Mama’s Bail Out, while Crypto platform MoonPay also will donate $100,000 to each charity.