Instagram, the social media powerhouse owned by Mark Zukerburg’s Meta, is planning NFT integrations for Ethereum, Polygon, Solana and Flow blockchains. The introduction of digital assets on the photo-sharing platform will initially be available to a small group of U.S-based NFT aficionados, with it being unclear as to whether all of the four blockchains will be supported right from the launch’s get-go.
In doing so, and through the support of a wide variety of crypto wallets such as MetaMask, users will be able to showcase NFTs on their profiles, where a verification system will prove ownership, while also giving owners the chance to tag creators. Unlike what Twitter initially did back in January, the platform will not charge users for using such services.
With NFT holders empowered to showcase their collections, a new spell of cultural visibility will be available for NFT owners – as Instagram currently hosts over one billion monthly active users. With this in mind, the fundamental goal of the endeavour is to promote, market and share the joys of NFTs and their surrounding communities, to ultimately boost the presence of the space within mainstream culture.
It is also thought that Meta will likely follow up its NFT pilot on Instagram with minting and group membership options on Facebook – however such plans remain pure speculation.