Harvey Nichols has launched the u2018HN NFT Vault,’ an NFT retail space in its Pacific Place store in Hong Kong.
The innovative and first-of-its-kind concept will allow customers to browse, purchase and sell NFTs via swift and secure transactions, meaning the store will essentially serve as a physical NFT marketplace. That being said, and on brand with the companyu2019s luxury appeal, the store has employed a strict NFT vetting policy, meaning only assets of the u2018blue-chipu2019 variety will be showcased and sold within the HN NFT Vault (which is a slight contradiction on the goal of the store being to add u2018accessibilityu2019 to NFTs to a broader audience).
So far, the company has stated that NFTs from collections such as CryptoPunks, Bored Ape Yacht Club, CloneX x Takashi Murakami, Azuki and Doodles can be observed within the store. Those lucky enough to afford a purchase of such NFTs can do so via cryptocurrency or fiat, where they can also create and purchase apparel based on their NFT.
Although the novel concept is certainly a u2018first-of-its-kind,u2019 it isn’t the first time collectors have been able to cop an NFT in a physical store. The first instance of customers being able to purchase NFTs in-store was at Harvey Nichols’ luxury department store rival Selfridges, who sold NFTs from Paco Rabanneu2019s Dress collection in its flagship London store back in January.
