— Dave Plowden (@DavePlowden) August 17, 2022
What is Garbage Friends?
So far, there is very little detail and information with regards to Garbage Friends. Despite this, they have the bragging rights to an impressive 140.7k followers on Twitter and 13.1k followers on Instagram (at the time of writing) with incredible engagement. What we do know is that Garbage Friends is a quirky garbage themed cartoon art style NFT project with ties to ‘blue chip’ project, Invisible Friends. The Invisible Friends website states that Garbage Friends are “everything our Invisible Friends aren’t. That is smelly, dirty and nihilistic”. Invisible Friends have disclosed that holding 1 Invisible Friend will equal 1 Garbage Friend, with some being left for non-holders. In the early days of Garbage Friends, their Twitter bio seemed to be meme-like and stated “might create some trash for the metaverse, might not. No promises, no Discord, no sale, no nothing”. Now, Garbage Friends appears to be developing into an actual project.
It is still very early, there is just one sneak peek at Garbage Friends artwork presently.
Story / Background
Garbage Friends is a new NFT collection by Swedish illustrator and animator Markus Magnusson of Invisible Friends. Invisible Friends is a part of Random Character Collective who describe themselves as the internet’s friendlist animator collective. There really is not any information about the backstory or reasoning behind Garbage Friends. Markus Magnusson Tweeted in early March that Garbage Friends is “still napping” and it’s easily 4-5 months away at all.
No official Garbage Friends utility has been announced yet. Creator Markus Magnusson has dropped hints on Twitter with some utility ideas. These are:
- In real life garbage air drops
- NFT influencer boxing
- A real life garbage friend
- Garbage talk hotline
It is unclear what these mean, but it is likely to be a meme or a joke given the nature of the ideas.
There is no official roadmap announced for Garbage Friends yet. Based upon speculation and information that is available, Garbage Friends will have something to do with the Invisible Friends version of the Metaverse.
Illustrator and Animator
Markus Magnusson is a proven and reputable artist from Sweden. His animations and illustrators are smooth, clean and aesthetically pleasing. One Google search and it is easy to find Mark’s existing work and presence online, he is everywhere. Mark currently has more than 11k follower on Vimeo, 32.2k followers on Behanced, 222k followers on Instagram, 3.36k subscribers on YouTube, 117,5k followers Twitter and 3.8k liked shots on Dribbble, Mark even has his own animating course named Science of Character Animation at Motion Design which is priced at $599. On Foundations, Mark has pieces which have been sold for many Ethereum. In addition to this, his late collection Invisible Friends sits on a healthy floor price of 4.5 Ethereum despite bearish market conditions.
Random Character Collective, previously known as The SlimHoods, is a collaboration of artists to form a collective of animated generative projects. The Random Character Collective consists of first SlimHoods, then Moodverse and most recently, Invisible Friends. Alongside Markus Magnusson, Lucas Zanotto is the second artist in the collective. Lucas is an established and successful animator, director and designer from Italy who currently resides in Helsinki who currently has 179k followers on Instagram.
It is clear that both of these artists have enjoyed great success not only in Web2, but also in Web3 via NFTs. It’s safe to say if they launch Garbage Friends, it is likely to do very well.
Garbage Friends is still in its infancy. It is very early days and there has not been much details given on the project. For this reason, there are no previous or live collaborations running.
Marketing / Community
Garbage Friends do not appear to have used any specific marketing methods. Many of their early Tweets were meme-like trash posts using solely emojis. Despite this, they have still managed to build so much hype and farmed a lot of engagement. Over time, several Tweets have developed into slightly longer posts but the light hearted, humorous, joke style marketing continues. Recently, Garbage Friends have advertised themselves to be a “influencer friendly” project attracting engagement from the likes of Kmoney and Kosher Plug.
Given the nature of the artists, founding team and previous success, it does not take much for upcoming projects by people of this caliber to gain a lot of hype and traction. This, in combination with the cute art style and animation, seem to be marketing Garbage Friends organically.
Looking at the evidence, it becomes clear that Garbage Friends is an uber hyped project with the potential to do very well. It is not just the existing Random Character Collective community who is anticipating the project, but the entire NFT market. We are still months away from launch and Garbage Friends boast many followers.
Although Garbage Friends isn’t an official second generation project to Invisible Friends, it almost feels that way. Invisible Friends is a highly sought after and successful project. For this reason, it is very likely that many will be willing to place a bet on Garbage Friends. The artists are very established, reputable, competent and proven, and the art itself has that thick line bright color palette style which has been well received time after time. Garbage Friends’ most recent animated teaser managed to get more than 16k likes and 5.5k retweets on Twitter, which is much more than most projects can say. For these reasons stated above, the WGMI team is very bullish on Garbage Friends.
There are very few potential concerns with regards to Garbage Friends to date. Really, it is too early to make true judgment of what this project may or may not be. As there is little detail available, a lot is based on speculation. There are potential issues that may arise such as poor utility, high supply, high mint price or an underwhelming roadmap – however, going off previous projects, it is highly unlikely that anything will be problematic. The team is very competent, in addition the overall community and market consensus around Garbage Friends is very good. Only time will tell to see how this one unfolds.
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