Coca Cola Launches NFT Collection in Celebration of the LGBTQIA+ Community

Coca Cola has launched an NFT collection called ‘Coca Cola Pride’ in celebration of the LGBTQIA+ community.

Coca Cola has launched an NFT project called ‘The Coca Cola Pride Collection’ in celebration of the LGBTQIA+ community. 

The collection consists of 136 NFTs, with each featuring an iconic glass Coca-Cola bottle as its centerpiece. To distinguish each asset from one another, each NFT bottle and its surrounding area is filled with a unique explosion of vibrant colours which pay homage to LGBTQIA’s rainbow flag.

Its artwork has been created by South African designer and human rights advocate Rich Mnisi, who used the ‘First Law of Thermodynamics’ (i.e. energy is never created nor destroyed) as the inspiration behind his artistic imagination, due to its references to the permanence but also free-flowing nature of love.

The NFTs can be minted on the project’s website, or can alternatively be minted on the secondary NFT marketplace, OpenSea. As chosen by Rich Mnisi, all proceeds from the NFTs initial sales (within the first year of activity) will be donated to the South African charity OUT,  which provides the country’s  LGBTQIA+ community with physical and mental healthcare.

 

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