Writing persuasive and engaging content is a challenge that many marketers and businesses face. To solve this issue, some businesses turn to expensive copywriters… most settle for mediocre content.
ChatGPT is extremely effective at writing compelling copy. Whether you are a business that wants to increase sales, or a marketer that wants to boost productivity (and serve more clients), mastering ChatGPT for copywriting is a no-brainer.
Here are some ChatGPT copywriting prompts you can start using today.
Formulas
Most copywriters don’t have a supernatural talent for writing. They use tried and tested, scientifically proven formulas to write their copy. You can incorporate these formulas into your ChatGPT prompts to generate high-impact copy.
1. PAS: Problem, Agitate, Solution
PAS is an incredibly reliable sales copy formula. Use it in your copy to multiply your conversions.
Prompt: I am selling [PRODUCT / SERVICE]
I need to write [INSERT]
Use the PAS formula to write it:
Step 1 (Problem): Lay out the reader’s problem
Step 2 (Agitate): Rub salt in the wounds… dig deeper into an issue they are angry or agitated about.
Step 3 (Solution): Step in with the solution. What I am selling is the solution to their problems and anger... explain how.
2. AIDA: Attention, Interest, Desire, Action
The AIDA formula is another powerful weapon in every copywriter’s arsenal.
Prompt: I am selling [PRODUCT / SERVICE]
I need to write [INSERT]
Use the AIDA formula to write it:
- Step 1 (Attention): Open with a bang. Grab the reader's attention with a bold statement, fact, or question
- Step 2 (Interest): Hook the reader's interest with features and benefits
- Step 3 (Desire): Make the reader feel a sense of desire by showing them their life with my solution.
- Step 4 (Action): Spur the reader into action and tell them what to do next (a CTA).
Call To Actions
To market effectively, you need a clear goal. Do you want someone to buy a product? Sign up to your newsletter? Attend an event? When you know your goal, you need convincing copy that tells your reader exactly what to do, how to do it, and that you want them to do it right now. We call this a Call To Action (CTA).
We can use ChatGPT to help us write convincing CTAs.
Prompt: My goal is to [GOAL]
[DETAILS OF YOUR PRODUCT / SERVICE / VALUE]
Please help me write a Call To Action to achieve my goal. The CTA should:
1. Be direct and use active language (it should be short, simple, commanding, and strong)
2. Be interesting (offer something that solves a problem)
3. Use power words (like new, discover, act now)
4. Hint at urgency (use words like 'don't miss out, sign up before midnight, buy now to get free postage etc.)
5. Remove risk (no credit card needed. Full money-back guarantee. Cancel at any time).
Please write 3 different CTAs for me.
Headlines
If you’re writing a blog or article, then your headline is your one chance to grab your reader’s attention. Your main goal here is to get the first sentence of your content read.
We can use techniques (and ChatGPT) to help us write captivating headlines that get our reader’s attention.
Prompt: I am writing some content about [TOPIC]
I need you to write a headline for this content.
Please brainstorm 5 different headline ideas for me. The headline should follow one of the 4 'U's:
- Urgency: It encourages the reader to click and open right away
- Unique: It is unique, quirky, or interesting in a way that will get the reader's attention
- Ultra-specific: Use specific language (dates / numbers)
- Be useful: Offer a mouthwatering benefit directly in the headline
Each headline idea should follow at least one of these 4 'U's.
Bonus: AI Tools For Copywriting
Admittedly, ChatGPT’s chatbot isn’t the most efficient interface for crafting copy. Fortunately, there are different AI copywriting tools we can use to write persuasive copy without using a Chatbot interface.
- Best for email: Hoppy Copy
- Best for ads: AdCreative
- Best for SEO: Writesonic
- Best for paraphrasing: QuillBot
Closing Thoughts
As people increasingly incorporate ChatGPT into their lives, it becomes more and more important that we learn how to use these tools to stay competitive in life and business.
To stay up to date with the latest AI tools, and how you can use them to become richer and more productive, make sure you subscribe to WGMI’s weekly newsletter.
