Fast fashion retailer boohoo has teamed up with four female artists from the NFT community (Amy Kilner, Reem El, Aoife O’Dwyer and Shar.eth) to drop an PFP-styled NFT avatar collection based on affordability and inclusivity. Described as diverse, aesthetic, accessibly priced and women led, the project aims to encourage and empower more women to choose Web3 as an area for them to join, develop, and thrive within.
Together, the artists used fashion pieces from boohoo’s product range to create 230 unique traits and features – which collectively render 30,000 unique PFP female Avatar NFTs. Across each, an array of quirks, faiths, fashion styles and backgrounds can all be vibrantly observed.
30k diverse avatars
300+ hand drawn traits
— boohooverse | $30 mint is LIVE ???? (@boohooverse) May 14, 2022
In addition to the art, each boohoo Avatar NFT also provides holders with access to future metaverse projects, access to an NFT-gated Discord community, 20% off a boohoo purchase, a music festival airdrop, celebrity collaboration airdrops, and other boohoo events.
The company will also be giving away prizes (at random) to Avatar NFT holders – with a £1,000 travel voucher, 3 x £500 cash vouchers, 2 x £250 boohoo vouchers, and 10 x 50% off-for-life vouchers to be won.
The project’s general sale went live yesterday, and will remain so until the collection is sold out. The price of each Avatar NFT is £25 ($30), which can be paid using ETH, BTC, USDC, DODGE, or credit/debit card. Two weeks after the collection sells out, winners of the randomly allocated prizes will be announced via boohoo social media channels.
For more details and official links to the mint, join the project’s Discord channel (however be very wary of fraudulent activity).