‘Always Sunny’ Star Rob McElhenney Launches Web3 Writer’s Room ‘Adim’

It's Always Sunny in Philadelphia star Rob McElhenney is co-founding a Web3 writer’s room which will allow creators to receive NFTs based on the IP they create, which will serve as rights to receive royalties and shares if the IP is ever used.

Rob McElhenney, also known as Ronald ‘Mac’ McDonald in the hit comedy series ‘It’s Always Sunny in Philadelphia’, is launching a Web3 ‘writers room’ called ‘Adim’. McElhenney will be joined with a productive team of co-founders, which includes the likes of Autograph co-founder Richard Rosenblatt, Chase Rosenblatt, Melissa Kaspers, and Spencer Marell. 

Dubbed an ‘entertainment-tech company’, the room will develop IP around characters and stories, with holders of specific NFTs to receive shares and royalties of the content created around such IP. 

To kick things off in the ‘Adimverse’, 100 creators from the project’s applicant pool will be chosen to join a virtual writer’s room with McElhenney and TV writer Keyonna Taylor. At the end of each session, all participants will receive a ‘Core Character’ NFT which conveys a share of ownership over the IP that was developed in the session. The NFTs will be non-transferrable, meaning they will provide their owners with unquestionable rights to receive royalties and revenue shares from any projects that use the IP embedded within them.

Although still its primitive stages, the creative appeal of Adim and its cohort of illustrious co-founders has meant that the platform was able to secure $5 million in a seed funding round led by VC firm Andreessen Horowitz.

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